GOODSTUFBranding, Art Direction, Graphic Design, Photography
2025
GOODSTUF is a conceptual music festival hosted by everyone’s favorite cookie, Oreo. The Festival is a 3-night dance club expereince featuring an array of pop artists and djs that are perfect for the cool NYC club kids. The marketing and campaign experiments with early Tumblr “indie sleaze” aesthetics, mixed with Oreo’s fun and cheeky personality.
MISTR, LLC GraphicsGraphic Design
2025
Various freelance graphic work for Mistr, LLC. Mistr, LLC encompasses three entities: MISTR, The Abbey, and Tryst Hotels. MISTR is an online service dedicated to providing accessible, free PrEP to all. The Abbey is a popular gay nightclub located in West Hollywood, CA. Tryst Hotels is a new hotel brand offering LGBTQ+ travelers a luxury experience.
Perks Coffee + KeepsakesBranding, Art Direction, Graphic Design, Illustration
2025
Perk Coffee + Keepsakes is a coffee shop/collectible store in Manhattan’s Lower East Side. Their mission is to bring multiple communities of subcultures together over a cup of coffee - creating a third space for those with niche interests. Perk believes in authenticity, individualism, and community. With a unique coffee assortment and niche hard-to-find ephemera, Perk has something for everyone.
Hear Me Out ZineGraphic Design
2024
A research-backed zine focused on helping users feel and express their emotions in healhty ways.
Jules Diary SS25Graphic Design
2025
Post card and sticker graphics for Jules Diary SS25 campaign.
Jay BeautyGraphic Design
2025Sweat & Tell was founded in 2017 by Jo & Jacqs as a way to share their healthy lifestyle with others. Since then, they have launched two sub-brands. Jay Beauty and Define, making it easier for their audience to prioritze self-care and wellness. This project focused on creating fun, summer themed campaign gtaphics for the launch of their new limited edition Lip Jelly.
Project SocialMerch Design
2025
Project Social is a trendy, playful social hub that serves coffee by morning and beer by night, embracing a laid-back feeling with their brand slogan, “slow down, drink up.” Project Social strives to embody the “Third Space.” This project involves creating a merch line for Project Social, inspired by American traditional, classic brewery and nautical themes.