Micah González
Art Director creating visual identities and lifestyle narratives rooted in culture, fashion, and contemporary design.
Currently working in Art Direction at Casanova // McCann.
To connect:
@micahgonzalezmicahgonzalez
PROJECTS
NESCAFÉ
GOODSTUF
MISTR, LLC Socials
PERK COFFEE + KEEPSAKES
HEAR ME OUT ZINE
JULES DIARY
JAY BEAUTY
PROJECT SOCIAL NESCAFÉ THIRD HALF
Art Direction
2026
Third Half celebrated the conversations, rivalries, and shared rituals that continue long after the final whistle, positioning NESCAFÉ as the coffee that keeps soccer fans connected.
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GOODSTUF
Visual Identity
Branding
Art Direction
Graphic Design
Photography + Photo Editing
2025
GOODSTUF is a conceptual music festival by Oreo inspired by the messy glamour of indie sleaze and early Tumblr culture. Through flash photography, irreverent typography, and nostalgic imagery, the project transforms Oreo into an unexpected icon of late nights and youth culture.
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MISTR, LLC
Graphic Design
2025
Freelance graphic design work for Mistr, LLC, supporting a family of LGBTQ+ focused brands across healthcare, nightlife, and hospitality. Projects included visual assets for MISTR, an online service providing free and accessible PrEP; The Abbey, a landmark gay nightclub in West Hollywood; and Tryst Hotels, a luxury hotel brand created for LGBTQ+ travelers. Design support focused on developing branded materials that reflected each entity's distinct identity while maintaining consistency across the broader Mistr portfolio.
PERK COFFEE + KEEPSAKES
Visual Identity
Art Direction
Graphic Design
Illustration
Copywriting
2025
Perk Coffee + Keepsakes is a coffee shop and collectible store in Manhattan's Lower East Side. Created as a gathering place for collectors, enthusiasts, and subculture communities, the space pairs specialty coffee with a curated assortment of rare ephemera and found objects. The brand identity reflects Perk's commitment to individuality, discovery, and connection through shared interests.
HEAR ME OUT ZINE
Editorial Layout
Print Design
Copywriting
2024
A research-backed zine focused on helping users feel and express their emotions in healthy ways.
JULES DIARY SS25
Art Direction
Graphic Design
2025
Campaign and collateral graphics for Jules Diary SS25
JAY BEAUTY
Visual Identity
Campaign Design
2025Sweat & Tell was founded in 2017 by Jo & Jacqs as a way to share their healthy lifestyle with others. Since then, they have launched two sub-brands. Jay Beauty and Define, making it easier for their audience to prioritize self-care and wellness. This project focused on creating fun, summer-themed campaign graphics for the launch of their new limited edition Lip Jelly.
PROJECT SOCIAL
Merch Design
2025
Project Social is a trendy, playful social hub that serves coffee by morning and beer by night, embracing a laid-back feeling with their brand slogan, “slow down, drink up.” Project Social strives to embody the “Third Space.” This project involves creating a merch line for Project Social, inspired by American traditional, classic brewery, and nautical themes.