NESCAFÉ Third HalfArt Direction
2026
Built around the idea that the best part of the game happens after the final whistle, NESCAFÉ's Third Half campaign celebrated the conversations, rivalries, and shared rituals that surround soccer culture. Featuring soccer legends Landon Donovan and Luis García, the campaign positioned NESCAFÉ as the fuel for post-game debate through a series of broadcast, social, retail, and experiential activations across the U.S. and Mexico.
FOOD CITY
Art Direction
2026
Food City is an Arizona-based grocery retailer serving Hispanic communities with fresh ingredients, cultural staples, and everyday essentials. Built around the brand platform, Como Debe Ser, this campaign celebrates the traditions, memories, and shared meals that connect generations.
Set during a major soccer tournament, the spot follows a first-time host as moments from the past guide him through preparing for match day. Through nostalgic imagery and scenes of celebration, Food City is positioned as a trusted part of the rituals that bring people together.
GOODSTUFBranding
Art Direction
Graphic Design
Photography
2025
GOODSTUF is a conceptual music festival hosted by Oreo, designed for the cool kids of New York City's nightlife scene. Inspired by the messy glamour of early Tumblr and indie sleaze culture, the campaign repositions Oreo as more than a snack; transforming it into a cultural symbol of late nights, dance floors, and internet nostalgia. The visual identity combines flash photography, chaotic typography, and irreverent humor with Oreo's playful personality to create a festival experience that feels both nostalgic and contemporary.
MISTR, LLC GraphicsGraphic Design
2025
Freelance graphic design work for Mistr, LLC, supporting a family of LGBTQ+ focused brands across healthcare, nightlife, and hospitality. Projects included visual assets for MISTR, an online service providing free and accessible PrEP; The Abbey, a landmark gay nightclub in West Hollywood; and Tryst Hotels, a luxury hotel brand created for LGBTQ+ travelers. Design support focused on developing branded materials that reflected each entity's distinct identity while maintaining consistency across the broader Mistr portfolio.
Perk Coffee + KeepsakesBranding
Art Direction
Graphic Design
Illustration
2025
Perk Coffee + Keepsakes is a coffee shop and collectible store in Manhattan's Lower East Side. Created as a gathering place for collectors, enthusiasts, and subculture communities, the space pairs specialty coffee with a curated assortment of rare ephemera and found objects. The brand identity reflects Perk's commitment to individuality, discovery, and connection through shared interests.
Hear Me Out ZineGraphic Design
2024
A research-backed zine focused on helping users feel and express their emotions in healhty ways.
Jules Diary SS25Graphic Design
2025
Post card and sticker graphics for Jules Diary SS25 campaign.
Jay BeautyGraphic Design
2025Sweat & Tell was founded in 2017 by Jo & Jacqs as a way to share their healthy lifestyle with others. Since then, they have launched two sub-brands. Jay Beauty and Define, making it easier for their audience to prioritze self-care and wellness. This project focused on creating fun, summer themed campaign gtaphics for the launch of their new limited edition Lip Jelly.
Project SocialMerch Design
2025
Project Social is a trendy, playful social hub that serves coffee by morning and beer by night, embracing a laid-back feeling with their brand slogan, “slow down, drink up.” Project Social strives to embody the “Third Space.” This project involves creating a merch line for Project Social, inspired by American traditional, classic brewery and nautical themes.